Title: How to Grow Your Market

With: Jeff Timms, President, Microscan Systems

Subject: With consolidation, price pressure, and more controlled consumer spending, the realities of the new economic environment will challenge business teams to think more creatively than ever about charting a growth strategy. Jeff Timms, a 25 year veteran technology business executive, discusses the steps his team took to rethink their market position, redefine a larger market opportunity, and create growth-oriented market focus in the organization. Listen as Chris Halliwell, TMC Director, interviews Jeff to review the process and the strategic marketing toolkit Microscan used to prioritize segments, understand user workflow, and identify adjacent products to offer an end-to-end solution to target customers.