TMC Must Reads

Review this ad hoc list of Member’s favorite technology marketing books.

	Michael E. McGrath: Product Strategy for High Technology Companies
	Geoffrey A. Moore: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
	Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
	Marc H. Meyer: The Power of Product Platforms
	Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More

Register 
Executive Interview

Dr. Christopher Dawson,
Author, Leading Culture Change:
What Every CEO Needs to Know
Tuesday, July 31, 2012
10AM Pacific/ 1PM Eastern