Jay Paap, MIT Executive Education Faculty Tuesday, Jan. 31, 2012 10AM Pacific/ 1PM Eastern
“Is the social media craze being overdone in B2b technology marketing?”Geoff Anderson, January 23, 2012 / 3:34pm
“Planning for an innovative 2012”Dr. Eugenia Jones, January 4, 2012 / 7:16am
How to Attack with Competitive Positioning How to Define a Market Segmentation Map How to Balance Standards & Innovation