TMCVocabulary
How to Define a Market Segmentation Map
By Geoff Anderson
While working on this strategy, and in the midst of a Voice of the Customer exercise, we realized that while we shared USE segments between the two product groups, the USERS of the tools were quite different. One line of products are primarily used in industrial settings to monitor processes or to improve manufacturability, while the other line of products were often used in basic research, in universities or government funded laboratories. We thus defined USER communities where the channels and ancillary solutions we created around our basic product platforms would need to be very different.
Tactics
The continent segments and country sub-segments are laid out below in a table:
Data Storage |
Semi/MEMS |
Materials |
Bio Instrumentation |
Other |
Wafer |
Bare Wafer |
Metals |
Cellular Biology |
Must Specify |
Slider |
Semiconductor Materials |
Polymers |
Cell Dynamics |
|
HGA/ |
Production FEOL |
Electronic Materials |
Molecular Biology |
|
Media |
Packaging BEOL |
Paper and non-woven |
Implants, devices, etc. |
|
|
|
Glasses |
|
|
