Solution Development Cases

Tell A Colleague
About TMC Forward to Friend

Solution Development Cases

How to Avoid Commoditization Through Differentiation
How to Balance Standards & Innovation
How to Capitalize on Changes in Customer Value Drivers
How to Define a Whole Product
How to Organize a VOC Road Trip
How to Sell a Whole Product
How to Sell Whole Product in Government Markets

Executive

Interview

Driving Ease of Use into Technology Products

David Rossi, VP & General Manager,
AFM Business Unit, Veeco Instruments
October 27, 2010
10AM Pacific/ 1PM Eastern
Register Now

Leaders' Blog

“Customer Service and the Whole Product”
Geoff Anderson, September 9, 2010 / 3:06am

“"Stent Wars"- tales of defensive strategy in the medical device market.”
Dr. Eugenia Jones, August 17, 2010 / 9:26pm

Case Studies

Technology Adoption Cases (more)
How to Chart a Market Penetration Strategy 
How to Define a Market Segmentation Map

Solution Development Cases (more)
How to Sell a Whole Product in Government 
Markets
How to Tradeoff Standards & Innovation

Competitive Strategy Cases (more)
How Not to Execute Guerilla Warfare
How to Attack with Competitive Positioning

Review

TMC Must Reads

Register to Get Strategic Technology Marketing Tips	Tell A Colleague	Visitor Center	TMC Privacy Policy
Register for an Executive Interview Now	Member Center	Support Center	Strategic Marketing Course
© Copyright 2010 Technology Marketing Center