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Interview

Driving Ease of Use into Technology Products

David Rossi, VP & General Manager,
AFM Business Unit, Veeco Instruments
October 27, 2010
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Leaders' Blog

“Customer Service and the Whole Product”
Geoff Anderson, September 9, 2010 / 3:06am

“"Stent Wars"- tales of defensive strategy in the medical device market.”
Dr. Eugenia Jones, August 17, 2010 / 9:26pm

Case Studies

Technology Adoption Cases (more)
How to Chart a Market Penetration Strategy 
How to Define a Market Segmentation Map

Solution Development Cases (more)
How to Sell a Whole Product in Government 
Markets
How to Tradeoff Standards & Innovation

Competitive Strategy Cases (more)
How Not to Execute Guerilla Warfare
How to Attack with Competitive Positioning

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