Strategic Technology Marketing Process

TMC executive education curriculum builds on the core concepts from the Strategic Marketing of Technology Products course offered for 17 years, with over 3500 technology industry participants worldwide at the Caltech Industrial Relations Center in Pasadena, California.

Executive Interview
Market Research: The New Skill Technology Professionals Need

Professor Ed McQuarrie,
Author, The Market Research Toolbox
Tuesday, April 24, 2012
10AM Pacific/ 1PM Eastern

Leaders' Blog

“Is the social media craze being overdone in B2b technology marketing?”
Geoff Anderson, January 23, 2012 / 3:34pm

“Planning for an innovative 2012”
Dr. Eugenia Jones, January 4, 2012 / 7:16am

Watch

Value Analysis Webinar

See Chris Halliwell's presentation to the Pure-Insight global innovators community.

Read

Popular Case Studies

How to Attack with Competitive Positioning
How to Define a Market Segmentation Map
How to Balance Standards & Innovation

Review

TMC Must Reads

Register to Get Strategic Technology Marketing Tips	Tell A Colleague	Visitor Center	TMC Privacy Policy
Contact TMC	Member Center	Support Center	Strategic Marketing Courses
© Copyright 2010 Technology Marketing Center